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Bussiness Plan
Bočková, Zuzana ; Ptáček, Roman (referee) ; Hanušová, Helena (advisor)
The goal of this thesis was making a business plan for creating a ca café in the town of Žďár and Sázavou. The thesis is made up out of three parts, the theoretical, the analytical and the suggestions of solution. In the theoretical part the basic business concepts are defined, as well as making a business plan. The analytical part focused on the current situation of the market, using chosen analysis. In the final part a custom concept of a business plan for café Mňau coffee was created.
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Customer Behavior in a Particular Sphere
Kudrnová, Marcela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The thesis focuses on consumer behavior at cat cafés. The theoretical part explains basic concepts and factors which can influence consumer attitude and behavior in response to communication mix. The analytical part deals with interpretation of results from the survey and point of sale analysis which are mainly used for customer segmentation and subsequent adjustment of marketing communication according to each segment, persona and empathy map. The last part contains suggestions based on the results of the analysis.
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Customer Behavior in a Particular Sphere
Kudrnová, Marcela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The thesis focuses on consumer behavior at cat cafés. The theoretical part explains basic concepts and factors which can influence consumer attitude and behavior in response to communication mix. The analytical part deals with interpretation of results from the survey and point of sale analysis which are mainly used for customer segmentation and subsequent adjustment of marketing communication according to each segment, persona and empathy map. The last part contains suggestions based on the results of the analysis.
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Bussiness Plan
Bočková, Zuzana ; Ptáček, Roman (referee) ; Hanušová, Helena (advisor)
The goal of this thesis was making a business plan for creating a ca café in the town of Žďár and Sázavou. The thesis is made up out of three parts, the theoretical, the analytical and the suggestions of solution. In the theoretical part the basic business concepts are defined, as well as making a business plan. The analytical part focused on the current situation of the market, using chosen analysis. In the final part a custom concept of a business plan for café Mňau coffee was created.
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